Crisis PR: DFDS

Crisis PR: DFDS

Transport companies such as DFDS are exposed to an above-average risk of accidents, especially on the roads and at sea. A comprehensive crisis PR concept is therefore absolutely essential.

Task:

Over the past few years, the fleet of Northern Europe’s biggest transport company has been affected by several shipwrecks in the North and Baltic Sea. Our agency was tasked with keeping the German-speaking media informed about the respective state of developments within a short space of time.

Implementation:

Standby service for instantly creating and distributing fact-based press releases to send to the relevant nationwide press mailing lists. Channelling media enquiries to the right contact in corporate communications.

  • Image PR
  • Global Communications / Translation
  • Classic PR
  • Technical Visits

Contact

info@northernlights.de


Tel.: +49 (0)40 43215110
Fax: +49 (0)40 41169504

northern lights
text & kommunikation GmbH

Oelkersallee 33
D-22769 Hamburg