Being in direct contact with the media and multipliers is key to effective and trusting communications for any type of company. Press roadshows are just one of many tools.
Organisation and implementation of press roadshows in major media cities in Germany and Switzerland to gain coverage for the brand and to strengthen Norway as a brand between 2015 and 2018. The main topics were set by the customer Innovation Norway / Visit Norway.
Creation and mailing of an invitation to journalists, bloggers and other influencers. Complete organisation of events, including location scouting, looking after guests, customers and partners, distributing press material on location and following up.