Task:

Many companies in the economically strong Ringkøbing-Skjern Municipality in the west of Jutland are suffering from a shortage of skilled workers. Our task was to develop and implement a comprehensive PR concept with the aim of recruiting skilled workers in Germany.

Implementation:

Interviews with local German families and individuals, implementation in editorial articles and placement in German media. Development and implementation of a multifaceted advertising campaign in trade media, newsletters and on Facebook. Advising the municipality on matters relating to the structure of German society, the job market and legal issues.