A sensory journey of discovery: research trips provide the perfect opportunity for the media to portray and familiarise themselves with a product as authentically as possible.
Individual and group press trips are one of Visit Denmark’s greatest assets. Depending on regional partner interests, demand sometimes exceeds the capacities of the national tourist organisation. northern lights text & kommunikation was tasked with acquiring participants for project-related media trips and overseeing group press trips.
Our media acquisitions are based on a steadily growing database of contacts, including editorial departments, journalists, bloggers and influencers, amassed over many years. Our knowledge of Denmark, social expertise and journalistic training enable us to expertly conduct group press trips on a level with participants.